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THE IDEA

SteadyStraps® started as a burst of inspiration after dropping our phones way too many times. We thought: "There must be a better way to hold our phones!"

As it turns out, there was! We decided to go to the local fabric store, purchase some material, and cut it to fit our phones. It worked! We couldn't believe how much easier it made both holding and using our phones. We haven't dropped our devices since that day!

Our daughter, who was riding the subway everyday, found the strap enabled her to hold her phone more comfortably. Others started asking her where they could buy one. So, she encouraged us to start a business and SteadyStraps® was born!

THE BUSINESS

We worked hard to get the product just right. Everything is USA sourced and made. We custom souce the elastic material, which is super slim, strong, flexible, and non-allergenic. We use Velcro® Brand Hook & Loop Fasteners for a secure closure. The designs are printed through a dye sublimination process which allows our straps to not fade or rip. SteadyStraps® are washable and can be thrown in with your laundry or run under the sink for a quick rinse!

Intially, we launched the product in the B2B market helping companies to better promote their brand and advertise their business at the grassroots level. In October 2020, we entered the consumer market and launched our ecommerce store with more than 50 fun designs which people can collect and easily change depending on their preference, outfit, or activity. SteadyStraps® really shines in these casual, everyday settings!